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Jaspreet K Khokher
HARLEY-DAVIDSON CASE STUDY
Harley-Davidson at a Glance:
„X Established in 1903, by 21-year old William S. Harley and 20-year old Arthur Davidson is basically a B2C firm.
„X Harley-Davidson motorcycles focuses primarily on heavyweight market; apart from this it also offers custom and touring motorcycles and complete line of motorcycle parts, accessories, apparel and general merchandise.
„X Harley-Davidsons products emphasize traditional styling, design simplicity, durability, ease of service and change. ... In the Harley-Davidson case there is awareness but not much demand. ... In the recent insecure and unstable stock market, the Chairman Mr Jeffrey Bleustein In his speech, in the 2002 annual reports pledged that Harley- Davidson will remain committed to providing the most open and accurate information possible about their financial standing. ... Worldwide retail registrations of Harley-Davidson motorcycles grew 16. ... To ensure leadership in this attractive market, Harley-Davidson will continue to increase production capacity and to introduce exciting new products and services that appeal to a diverse and growing motorcycle enthusiast population.
Approximate Word count = 794
Approximate Pages = 3.2
(250 words per page double spaced)
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