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I am going to compare and contrast a television advert and a magazine advert to pick out the main similarities and differences between them. ... The television advert I chose to use to be compared with this is for Diet Coke. ... I think that this advert is aimed at teenagers and young adults so it was shown at the time of day that they are likely to watch television. ...
There are quite a few differences between television and magazine advertising, the main one being televisions ability to include sound and movement into the ad. ... This is useful if the copy is longer or more complicated as it can be quite hard to take in when you only hear it once in a television advert. Magazine adverts also have the ability to give away free samples or scents to give people a better idea of the product they have to offer. ...
On the subject of the target audience, television and magazine adverts has different ways of targeting them. Television adverts tend to have a more broad audience because anybody could be watching television. To target a specific group of people more easily television adverts have got to be shown at the times of day when they think that that group of people will be watching, or near to a type of program that they would be likely to watch. Magazine adverts on the other hand can be more specific by being placed in publications for certain groups of people.
I hope to be able to identify some of these differences from analysing these two adverts. ... This means that the customer can easily spot them in other adverts and in shops. ...
The Television Advert
The advert that I used to compare with the Robinsons Barely Water advert was a television advert for Diet Coke. ... Most Diet Coke adverts show a typical kind of girl and a good-looking hunk in a similar way to this one. ... Diet Coke adverts seem to be well known for their catchy, memorable theme songs.
Approximate Word count = 2603
Approximate Pages = 10.4
(250 words per page double spaced)
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