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„X Harley-Davidson motorcycles focuses primarily on heavyweight market; apart from this it also offers custom and touring motorcycles and complete line of motorcycle parts, accessories, apparel and general merchandise. ... Miles (two new members that were elected in 2002 to the board of directors), its
Strenghts:
Strong demand of heavy weight motorcycles, the companys age and reputation has been its undeniable strength. Other strengths they possess are the competitive price range, variety of motorcycles. ... International Net Revenue: How to create more demand of its motorcycles in countries outside the US. ... 5% increase in demand of motorcycles in 2003 which I think is slightly unrealistic because it is important to keep in mind that the commemorative celebration of its 100th year in 2002 was a great factor in the high demand of motorcycles in 2002. ... Thus in order to create more demand of its products in the rest of the world, more global awareness of its products should be made, less expensive and competitive price range motorcycles such as the Buell blast should me emphasized.
Approximate Word count = 793
Approximate Pages = 3.2
(250 words per page double spaced)
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