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Demoralization at Disney
Human Relations/Resources Approaches
What factors have led to the demoralization of employees at Walt Disney?
In the case of Walt Disney, there are quite a few factors that have led to the demoralization of their employees. Before I begin with the factors that have led to their demoralization within the organization, let me cite some outside sources of low morale.
I am convinced that the high contrast and quick, almost violent transitions caused a lot of the employee demoralization. ... A huge slump in the success of Disney films began to take form. Duds such as Atlantis and the Emperor’s New Groove brought Walt Disney’s upward climb to an abrupt change of course, this time, downwards. This and the dropping out of other competitors, caused Disney administrators to reassess why so much was being spent, and yet they were reaping so little profit. ...
Another factor that has led to the demoralization is the fact that the artists were now bridled. ... Disney’s artists were known to have the full creative and financial support of the administration, and I am convinced that the stripes that should have been on Lilo actually did have a marked effect on employee morale.
Finally, I would have to say another thing that caused Disney’s demoralization trend is the fact that their boats were rocked. ...
Of the factors I mentioned above, I believe Maslow would
say that a great deal of the demoralization stemmed from the inability of the management to meet the needs of the employees. ... They made decisions in order to make these people fit the needs of Disney. ... How would ouchi, likert and blake and mouton analyze what is happening at Walt Disney?
Approximate Word count = 1372
Approximate Pages = 5.5
(250 words per page double spaced)
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