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Factors of Spring Break
Abstract
Over the last five years, the travel and tourism industry has taken losses due to the tragedy of September 11th and a worldwide economic decline. ... Students in the United States have the luxuries of disposable income and fewer responsibilities than the average citizen. One of the major moneymaking times for this market is probably Spring Break.
One of the big problems with the Spring Break tourism market is that little to no research has been conducted to determine what exactly drives the decision-making process for the college crowd. Most marketing for this group is either assumed by the company or is culled from some other product marketed to college undergrads (i. ...
My research project seeks to answer “What degree do certain factors affect college students’ choices for spring break?” Hopefully, knowing the importance of these factors according to the traveler will help companies in their marketing of Spring Break vacations.
Approximate Word count = 734
Approximate Pages = 2.9
(250 words per page double spaced)
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