McDonalds Franchising Efforts in China
McDonald’s Franchising Efforts in Beijing and Other Locations in the People’s Republic of China In anticipation of beginning franchise operations in China in 2004, McDonald’s has poised itself for this business opportunity. One major way in which McDonald’s is positioning themselves is to assist in the writing of the rules for franchise operations in China. ... The Chinese typically do business with individuals who may have relatives in the business or companies who have developed trust relationships with businesses in China (known as guanxi). ... McDonald’s is behind KFC (Kentucky Fried Chicken) in China. Perhaps Franchising will help McDonald’s compete more adequately with KFC. McDonald’s has positioned themselves to take advantage of the day they begin franchise operations in China.