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Strengths
AOL Time Warner’s very existence is a testament to its executives’ penchant for risk and opportunity. ... It appears as though AOL Time Warner is attempting to control the media in the same way Microsoft Corporation has controlled the software industry for years.
AOL has continued to strengthen its position as the largest mass-market consumer brand on the Internet. AOL has several leading Internet brands including ICQ, Digital City, Netscape Netcenter, AOL Instant Messenger (AIM), AOL. ... The AOL setup process is so simple it is described as “grandma easy.” For those who still need assistance, AOL offers technical support 24 hours a day, 7 days a week. ...
AOL actually acquired Time Warner; AOL’s rapid growth over the last 10 years have made it a powerful contender in the market for Internet-related services. One of the company’s strengths is customer care, as AOL offers customers a complete package including online features, privacy and security, parental controls, and unrivaled customer service.
Certainly, the AOL brand name recognition is quite high; AOL is a household word, which means a lot in terms of customer acceptance and retention for any product or service with the AOL name on it. ... With years of success and rapid growth already under their belts, AOL Time Warner’s leadership team already has an advantage over many of its competitors.
Weaknesses
According to marketing expert and consultant Jack Trout, the merger between AOL and Time Warner is based on the mistaken belief held by many corporate leaders today that business categories are combining, not dividing.
Approximate Word count = 1184
Approximate Pages = 4.7
(250 words per page double spaced)
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