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If someone asks me if I ever burst out laughing at an advertiser right the first time it was shown on TV, I would like to give them not a specific but a long list of them. ... There is not only me who sometimes sings a song or a slogan of an ad for jokes but also my friends. Once, we were doing calculus homework, one of my friends asked me for help. ... One thing so funny was that everybody worn sleeveless shirt purposely. It made me think that people in this ad all had body-smell problem and only after using Sure, they could be able to raise their hands, being sure that no one can “smell” it even the one sitting closest to them. ... They are one of the major keys in the product promotion campaign of manufacturers other than slogans and claims to attract the attention of and persuade the buyers to buy their products. But there’s a problem mentioned by William Lutz, author of the essay “Weasel Words,” that advertisers use language to imply great things about products and services without promising anything at all to customers. Following Lutz’s analysis of how misleading and even ridiculous ads’ slogans and claims are, I tried analyzing the claim of one detergent my family is using.
Approximate Word count = 992
Approximate Pages = 4
(250 words per page double spaced)
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