Camar Automotive
Case Study Camar Automotive Hoist Camar Automotive Hoist is a premium manufacturer of hydraulic lifts. CAH has a reputation of building high-quality lifts that have the best safety features in the market. Sales have grown 36% since 1997. As sales expanded in both Canada and the U.S., Pierre was forced to find different outlets where his products could be distributed. By 1999, Pierre was faced with an industry that sold 49,000 hoists each year. Pierre’s dominate sales were in the wheel alignment market, which totaled $8,251,000. The remaining sales, totaling $1,457,000, were purchased by firms specializing in general mechanical repairs. CAH’s competition is comprised of four Canadian and 12 U.S. firms. Of the 16 firms manufacturing lifts, two, AHV Lifts and Berne Manufacturing, accounted for 29,400 hoists sold. With a remaining market of 19,600 units, CAH only represented 5% of the units sold.