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	warehouse expansion into australia
	With its New Zealand retail market position reaching the maturity stage, the Warehouse, in order to stay productive and profitable has to utilize the expansion strategy. Australia due to many factors is the prime environment for it to do so. The retail industry is the single largest industry of employment within Australia. ... (Day, 2002) There are also many more major competitors to The Warehouse in Australia. The retail market can be fragmented into three basic sections. Below is a dissection of the major competition The Warehouse will face. ... Bottom market ЎX Low cost providers with less emphasize on quality „h Best and Less „h Go-La „h King Kong The Warehouse has purchased two of the major players in this market In ClintЎ¦s and SollyЎ¦s. Approximate Word count = 566 Approximate Pages = 2.3 (250 words per page double spaced)

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