|
|
This is only a preview of the paper
Click here to register and get the full text.
Existing members click here to login
|
|
|
VALUE INNOVATION: THE STRATEGIC LOGIC OF HIGH GROWTH
In the situation of each business competes with other intensely. ... By approached “ Value Innovation ” strategy, according to it has been argued that ‘ the high-growth companies paid little attention to matching or beating their rivals. Instead, they sought to make their competitors irrelevant through a strategic logic we call value innovation ’ ( Kim and Mauborgue 1997, p. ... Moreover, Value Innovation is the strategy that can be analyze into 5 basic dimensions as following:
§ Industry Assumptions: Many companies set their strategy according to their industry ’s conditions as given. However, value innovators look for blockbuster ideas and quantum leaps in value for their strategy. ... On the other hand, value innovators do not focus on competing, they do not perform something just only the reason of their competitors do. But, they try to offer a tremendous leap in value and their performances and will end up to achieve the greatest competitive advantages. ... But, for value innovators, they focus on the commonalities of their customers’ value. ... Because they believe that most people will put their different aside if they are offered the increasing value from the producers. ... In contrast, for the value innovators, they do more than that, they try to find out the way to start a new as it state that ‘ We don’t let what we can do today condition our view of what it takes to win tomorrow.
Approximate Word count = 1170
Approximate Pages = 4.7
(250 words per page double spaced)
|
|
|
|
|
|