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Since its inception Intuit Inc. ... Its founder and chairman of its executive committee, Scott Cook, has been obsessive about listening intently to his actual as well as potential customers, and about observing the pulse of the market space in which Intuit is playing. By effectively navigating quick turns to take advantage of potential opportunities, and by being willing to abandon plans when a change in market climate is sensed, Cook has adeptly guided Intuit and seized the opportunities that have presented themselves. As a result, Intuit has become a company with dynamic capabilities. ... Although its goals and visions have undergone repeated restructuring and change in order to position the company to seize these perceived opportunities, at any one moment in time Intuit and its management have had high-powered incentives and a clear vision of its immediate goals. In addition, Intuit is a company willing to experiment and take calculated risks. It is one for which innovation and change are a matter of course and an understood and expected way of doing business.
Approximate Word count = 775
Approximate Pages = 3.1
(250 words per page double spaced)
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