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CASE
Eastman Kodak
1. What factors motivated Kodak to change its organizational architecture? ...
The organizational structure of Kodak was not built to cope with such swift changes in the market. ...
The strategy used by Kodak was no longer adding value to the company. The drop in market share was also an indication that consumers were less willing to pay the asking price of Kodak products. Compared to the changed market conditions Kodak was no longer creating the perceived value by consumers. Therefore the strategy used by Kodak needed to be adjusted to the changed market conditions enabling the company to regain a competitive advantage. ... What mistakes did Kodak make in changing its architecture? ... An indication of this was highlighted by quotes from Kodak officials, saying:
“That management had not really been held accountable for its failure to deliver results. ...
“That in the past managers who advanced at Kodak had excelled in office politics but not necessarily leadership.
Approximate Word count = 768
Approximate Pages = 3.1
(250 words per page double spaced)
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