Computron
... Thomas Zimmermann, European Manager of Computron must select a price for a new computer for his largest customer(KONIG).Computron was an American firm that ,had in the winter of 1992, opened a European sales office with Mr Zimmerman. ... 2)Computron did not try to sell the 1000X on the basis of price but according to high quality standards. ... From the other side Digitex had sometimes been as much as 50% lower than that of computron’s 1000x but without technical superiority and finally EDAG was a long range threat for computron. From all of the above we understand that Computron’s major task is the construction of a plant in Germany(Frankfurt).