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Sony’s success can be attributed to several internal factors, which include, the
freedom of workers to experiment, the established corporate culture, and most
importantly, the marketing approaches that top management had integrated into the firm
since its establishment. During Sonys period of establishment, the marketing approach
was the key approach, since the initial management of Sony decided that the only way to
succeed was to discover a new form of technology and develop a product from it, which
would satisfy the wants of customers. ... The marketing approach was
influential in the marketing of the Walkman, because such a concept originated from a
want of customers for a small, portable, tape/radio player, to replace the large,
inconvenient players of the era. ... Another essential marketing approach for Sony has been the product approach. ... Coupled with the product marketing approach has been the design
of products, which is a major feature in the marketing strategy of Sony. ... The final approach to marketing by Sony has been the selling
approach.
Approximate Word count = 1435
Approximate Pages = 5.7
(250 words per page double spaced)
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