Hewlett Packard Deskjet Printer Supply Chain

... The market composition of printer technology: dot matrix (40%), ink-jet (20%) and laser (40%) is expected to change in the following years to 10% dot matrix – huge profit making potential. ... Firm Analysis: Had lean manufacturing plant with zero finished goods inventory for DeskJet printers using Kanban (JIT) in place in Vancouver, Canada. Led to market leader position in ink-jet printer market. Supply chain based on consolidated distribution model. ... in Europe) but the cost of coming up with such a model is prohibitive especially since the ink-jet printer is now a commodity. ... It is a relatively easy process that would not require much more labour, but it would require some trained labour that would be knowledgeable enough to plan the orders of the power supply and manuals. ... Analysis and Recommendation: From our analysis under three hypothetical situations where unit price of a ink-jet printer is US$150, US$200 and US$250, we performed an analysis which calculates the safety stock inventory levels. ... This requires packaging the product at an earlier stage at Vancouver and finding new suppliers who will supply power supplies JIT and having multi-language manuals or language specific manual, training new labour who would do the final customization and testing, and setting up a simple assembly plant in Europe.

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