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The Vermont Teddy Bear Company has been in business for more than 20 years, and has spent a good deal of that time trying to decide what its business is. ...
Even before Vermont Teddy Bear’s acquisition of Calyx and Corolla, there had been several changes in the company’s market that have affected its business. ... The purpose here is to use internal and external factor analysis to assess Vermont Teddy Bear’s current position and to identify some of the aspects of Vermont Teddy Bear’s business that a new CEO would need to consider.
Between the time of its founding in 1981 and 1994, Vermont Teddy Bear was able to enjoy strong growth and profitability. ... Known for years for its Bear-gram greetings, the company added two other types of gift greetings, pajamas and chocolates; only to discontinue those in 1998 so they could be reinstated later. ... It had been the Vermont Teddy Bear Company for nearly 20 years when management decided to change the name. It became The Great American Teddy Bear Company, but only for a relatively short time. ... Now, after years of educating customers on the benefits of giving a bear rather than chocolates that many cannot eat or flowers to which the recipient of a gift might be allergic, it adds Calyx and Corolla to the mix.
Approximate Word count = 920
Approximate Pages = 3.7
(250 words per page double spaced)
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