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Case 16: Music on the Internet - Transformation of the industry by Sony, Amazon. ... com, and Napster
Case synopsis:
The traditional music industry operated what is known as the retail model, which involves the artist required to be sign to a major record company in order to get exposure. ... This process was perceived by the customers to be overpriced and a limited source of the music they wanted. As a consequence the industry has evolved to develop method to try to reduce the cost of the product and increase the availability of a bigger variety of music. ... They are subject to the threat of artists distributing their own music over the Internet through the companies discussed below. ... com is an Internet superstore where books, CD’s, DVD’s, Computer Games and alike are sold online at a discount of up to 40%. ... com is pioneering the use of the new MP3 technology allowing faster downloads of music files. ... com offers users the chance to search and listen to the music and purchase a download of the music at a heavily reduced price to that available at a retail store.
Approximate Word count = 815
Approximate Pages = 3.3
(250 words per page double spaced)
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