Conformity
... Solomon Asch conducted a simple experiment (in 1951) to test conformity. ... Asch found that one of the situational factors that influence conformity is the size of the opposing majority. ... Asch was disturbed by these results: "The tendency to conformity in our society is so strong that reasonably intelligent and well-meaning young people are willing to call white black. ... China/Africa) where individuality is not prized the conformity rate would have been higher. ... This helped some but recordings show most were shocked at the levels of their conformity one participant even lost all his confidence and became a shy remote person and many more admitted this test changed parts of their life.