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As much as critical political economy is a central ideology in media analysis, to recognise it as the only approach that can adequately explain the media would be imprecise. Before we delve into any of my justifications for disagreeing with the statement, let me provide a clearer representation of critical political economy.
Political economy in media research deals with the ‘macro’ perspective of the media, questioning the ownership and control, looking into factors that result in conglomeration of media industries with other industries and more prominently, its economic, political, social and cultural relations. “It commonly looks at processes of consolidation, diversification, commercialisation, internationalisation, the working of the profit motive in the hunt for audiences and for advertising, and its consequences for media practices and media content” (Boyd-barrett & Newbold, 1995, pg. ...
Within political economy exist two other branches of approach to the ideology; ‘critical political economy’ and ‘liberal political economy. Golding and Murdock (1991) suggested that a liberal political economy approach focuses on the sovereignty of the individual consumer within the market exchanges and price mechanisms. ...
On the other side of the political economy fence sits critical political economy. ... It is interested in the growth of the media, the extent of corporate influence, the commodification (the attachment of value to the use of media as a commodity) of communication and the changing role of state and government intervention. Critical political economy exercises a bird’s eye view of how media is being interpreted and understood by looking at the producers of the media texts and the industry as a whole. ...
Looking at advertising as a sector of the media, we will study the causes and affects of advertisements. ... It is seen as a bridging function between media outlets on one hand and manufacturers needing to advertise their products and service on the other. With the rise of mass media, advertisers now have at least six major mediums to stage their messages; the press, radio, television, cinema, outdoor advertisements and most recently, the Internet. ... Issues can sometimes be highly political and have adverse consequences, thus the media is protected from legal action with a US Supreme Court ruling that “editorial judgement about what to air and what not to air belongs to the broadcaster” (Jamieson & Campbell 1997, pg. ... In relation to the question posed in this essay, we will look into the critical political economy approach first. As explained earlier, critical political economy studies the relations between structures of ownership and control in media industries, looking at how economic and political forces frame the mass media.
Approximate Word count = 2029
Approximate Pages = 8.1
(250 words per page double spaced)
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