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Keynotes Speaker: Spinmaster president Anton Rabie Background of Speaker Starting of the business In April 1994 Anton and his friends were just university students when he started the business with just 10,000 dollars. He had five people (his best friends) working together with no salaries and the shared whatever profit they made. Education/Formal Training University Anton Rabie went to the Ivy Business school in university of Western Ontario. During his 4 university years, he and his best friend Ronnen ran a student business, which made them fall in love with being entrepreneurs. They eventually decided to begin a toy business in the final year at Western university and nurtured a hope to be the number one in that field. Foundations and Experiences Their first product was the Earth Buddy, which was a small pantyhose covered head with grass seeds in them, which grew hair when water was applied to it. This was an idea that Ronnen came up with when his grandmother bought one from Israel and brought it to Canada. When Ronnen recommended this silly item to be their first product, Anton thought it was ridiculous but gave it a try anyway, which was their first huge success as a small company. Type of Business they Run. (Give Details) Focus of Spinmaster Anton¡¯s company focuses on kids (Marketing to kids) They are mainly known for innovative toys for children. Some of the examples of their toys are; Earth buddies, which are hair-growing sacs of saw dust, Air Hogs which was an ingenious product that was a phenomenal hit (It flew with piston engines).