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1. The Fix
2. Health Drinks
3. Energy
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5. Energy Drinks
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Energy Drinks

... (Fastyyn is the last letter of everyone in the groups name ˇV Shazif, Tatianna, James, Trent, Sunny, Tommy, Aniruddha & Megan) is launching a new energy drink product into the market place, labelled XES. ... Corporate market ˇV including everyday drinking for subordinates working in corporate offices, management involved in business meetings and higher level management utilizing the energy boost for brainstorming sessions in the boardroom



Major Selling ideas to Communicate

Xes gives you a fast, cheap, effective way to boost your energy levels
Xes enables you to think with a clearer mind
Xes enables you to face the day
Xes enables you to face your challenges
Xes is cool, sophisticated & in a class of itˇ¦s own


Creative Strategy Statement

ˇ§Let the energy light up your worldˇ¨
This tagline makes inferences to the energy generated from the source of light, which is essential for all forms of life.


Approximate Word count = 406
Approximate Pages = 1.6
(250 words per page double spaced)
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