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The marketing environment represents a difficult range of threats and opportunities for the organisation, and can seem difficult to classify. When the company preparing the Market plan they should consider Environment Conditional and put it into the plan. Lots of writers wrote about the Marketing Environment and almost of them divided the Environment into two parts: The External Environment and The Internal Environment and some of the writers like Kotler classified the External Environment to micro and macro environment which means micro are those factors close to the organisation such as customers, competitors, suppliers and intermediaries and the macro are those factors common to society as a whole such as government, culture, and technology. In this part of work we are going to analysis the market environment upon the JJB Company.
Internal environment
The company has a grate deals with their employees. ... JBB can use this profit to growth their business and developed new line of products. ...
Micro environment
JJB has a strong brand and the reputation to being the leader of the market and their competitors trying to take as much as they can for the market share to keep the business running and trying to compete JJB.
Approximate Word count = 870
Approximate Pages = 3.5
(250 words per page double spaced)
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