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Total brand cereal has been in the market for 14 years with a one to two percent market share that positioned it in the first quartile of the market. ... The consumer assumes that the naturalness of the product provides the best nutritional value and matched with the advertised taste appeal this leads to a loss of roughly a third of Total’s market share. ...
The Interview set in a grocery store challenges a shopper to compare the RDA values between her first choice of granola cereal and Total Cereal, with the purchase decision changing. ...
Finally, the bowl concept portrays direct product comparison between Total Cereal and one of Quaker brand granola cereals. ...
Although Total Cereal has been on the market for 14 years, it must move again to the introductory stage of the product life cycle and educate the consumer in the product value to fill the niche for the new consumer demand for “natural/nutritional” products.
Approximate Word count = 634
Approximate Pages = 2.5
(250 words per page double spaced)
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