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CONTENTS 1. Working Title
...1 2. Background
..1 3. Aims and Objectives
5 4. Approach
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..5 5. Areas of Uncertainty
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6 6. A Plan Of Action
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.7 1. WORKING TITLE The working title for this dissertation will be: What are the difficulties of transforming a small business into a large business in Africa? The formulation of this topic is based on my interest in Africa. 2. BACKGROUND The most prominent distinction between the two types of businesses in Africa is the functioning within the boarders of a country, and obtaining reach to a larger market scale. Business expansion adds an extra dimension to any business by creating wider opportunities for communicating brand values or company image etc to the market. It is a demanding task in terms of every business aspect to expand out of the country where the business is based, and small business have limited resources to face this task with.
Approximate Word count = 484
Approximate Pages = 1.9
(250 words per page double spaced)
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