Southwest Airlines Strategy Mission
The Mission of Southwest Airlines The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. ... Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer. Nonstop Flights Every work day, Southwest Airlines offers travelers all across this wonderful land a huge “menu” of 2,750+ nonstop flights, ranging from short hops to nonstop, coast-to-coast service from Baltimore/Washington to San Jose, Los Angeles, and San Diego.