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	Case Study Pepsi Cola USA
	Case Study: Pepsi Cola USA One of the strengths that has developed Pepsi into such a large corporation is a strong franchise system. The strong franchise system was the backbone of success Pepsi Cola USA. ... Ironically, the one strength that has been credited for most of its success in the past has now become a weakness for Pepsi. ... The franchise system in Pepsi Corporate view has become a liability. Pepsi in today’s market must be able to act as one instead of several separate units. The franchise system has become a hurdle to Pepsi because many of these franchisees have become very strong and will not be dictated by PepsiCo on how to handle their operations. Approximate Word count = 491 Approximate Pages = 2 (250 words per page double spaced)

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