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Aircomm case: Question 1: How does customer retention, sales revenues and marketing profits change if customer satisfaction is improved to 75 percent? (Note: overall computed totals in the right hand table are in millions) Answer: When customer satisfaction is improved to 75%, it results in the customer retention reaching 80.87% up from 74.75%. Sales revenues go from $1,898.11 to $1,92281 and Marketing Profits climb from $436.93 to $573.43 as a result. Question 2: How would revenues, margins and marketing expenses change if the percentage of dis-satisfied customers who complained increased from 5 percent to 25 percent (assume the customer satisfaction stayed at 67 percent)?
Approximate Word count = 380
Approximate Pages = 1.5
(250 words per page double spaced)
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