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Article Summary: Advertising Images of Girls and Women This article talked about how advertising is designed to sell products. In the process, ads also sell aspirations and show concepts of acceptable behavior and gender roles. From childhood to adolescence, stereotyped images of females and males in advertising are reinforced in books and magazines. Professor Dr. Lois Smith published a study of gender differences in children’s advertising. Through an examination of ads featuring only boys and girls, Dr. Smith sought to determine the extent to which children’s advertising depicts sex-stereotyped behavior. Previous studies of children’s advertising had discovered differences in the ways girls and boys are portrayed.
Approximate Word count = 415
Approximate Pages = 1.7
(250 words per page double spaced)
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