Discrimination at Denny s A Case Analysis
I categorize discrimination as actions or structures put in place to exclude individuals from equal opportunity based on race, gender, social, or physical bias. In this case, we find Jim Adamson, the new CEO of Denny’s taking over the company in the middle of a crises. This crises revolves around allegations that Denny’s restaurants discriminates against minorities. ... Adamson was hired to try and fix the image and reputation of Denny’s. ... Through an on-going series of discrimination lawsuits brought by minorities across the United States, Denny’s had become the “poster child for discrimination”. The latest suit was filed in 1993 by six African-American secret service agents, that were refused service at a Maryland Denny’s franchise. As former CEO of Denny’s, Mr. Richardson may have been distracted from the cultural issues that were pervasive through out Denny’s because as the case points out, Denny’s franchise was in financial trouble, and they had been losing money for the last 5 years. ... In early 1990 he had a business consultant comment that the culture of Denny’s lacked diversity, and this could lead to serious problems. ... Richardson even enlisted the help of the NAACP in 1992 to look into the matter of building diversity at Denny’s. ... Adamson will have to take a very direct and hard-line approach to managing the racial issues prevalent in Denny’s culture. ... Several key issues in this case will have to be addressed by Adamson. ... Another key issue from the case is that Denny’s must find ways to engage the community groups, and develop communication between the company and these groups. ... The last key issue from the case is that the internal culture of Denny’s will have to be changed. ... Based on the case summary, Denny’s never had a truly committed leader for the company’s diversity agenda.