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	OMNITEL PRONTO ITALIA
	... Omnitel’s strategy in eliminating monthly fee while slightly increasing per minute charge will work well to gain new cellphone users especially cost sensitive and less frequent ones. They will be attracted to try its flexible plan and will stay so long as Omnitel’s service and network coverage be competitive to its rivals. ... 5% only, we recommend Omnitel to implement LIBERO without charging monthly fee. ... However, other factors are not controlled by Omnitel. Overall market churn rate will go up, so does that of Omnitel. ... Omnitel can also development strategy to acquire customs from other segments of the whole market. Approximate Word count = 682 Approximate Pages = 2.7 (250 words per page double spaced)

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