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Identification of the Problem the Capital magazine, of the news of businesses, questions if it must or not be added to portafolio of products of Presse Prism, that is the second greater publicadora company of magazines in France, having the quoted magazines more in each one of the segments of clients who aim. ... Characteristics of Presse Premium and how they would affect Capital: Prism Presse has way to work and organization structural that works very upon each magazine, determining the one in charge of each area, which can be too much intrusión or control towards the processes with which regularly it works Capital, which is negative, because it loses independence and flexibility of action, nevertheless, applies to profesionalización and support to its management. ... Its internal personnel is on sale stimulated because they win by disposal board, which ensures commercial success, since all aim towards it, which would benefit to Capital. Presse prism has maintains strategies of differentiation and attention to each client, which makes position better the Capital mark. Consumer: The Capital magazine is read mainly by average and high executives of companies of businesses, that look for information and the news on the commercial headings that they interest to them, or, professionals of other areas different from the businesses, but that require specific information of some economic or commercial subject.
Approximate Word count = 969
Approximate Pages = 3.9
(250 words per page double spaced)
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