Consumerism Materialism Fashion Advertising and Music
Fashion, music and advertising. ... We are a nation of accomplished spenders, slaves to advertising and status symbols and as we grow increasingly competitive, entitled and focused on acts of purchasing and consuming we find the inability to be satisfied and happy. This is because materialism can distract people from things such as social relationships, which are more important to happiness. ... And you can decry materialism all you want but riding in a Lexus car and being able to carry that new Lois Vuitton handbag does give us a sense of social status and even a sense of inner acceptance. ... Lets look at the role fashion plays in the individual’s ability to consume. Is it easy to create our own identity with consumer goods and through fashion items people can be identified for their class, age, gender and race. ... Plus adolescents have always had a keen interest in fashion, however compared to ten years ago young shoppers are spending double the amount as they were through their serious spending on clothing, jewelry and handbags from the “right” designers. ... The extent of materialism in fashion is also shown by the fact that anyone wearing clothes other than brand names are seen as "stingy”. ... Overall fashion over the years has become a growing and increasingly competitive industry and plays a predominant part in our need for material possessions.