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AffordableArtworks.com Product This is the proposal for a business which will sell oil paintings at cheaper prices online. Facts are based on personal experience through personal experience with a stall based art dealer. Oil paintings are very desirable items which can cost a lot but favoured at the moment for the current mood of DIY, redecorating, desire for quality. However oil paintings do not come cheap, and this is how AffordableArtworks will achieve this. There are huge numbers of artists who for financial reasons cannot afford to open their own shops or stalls, running around to nationwide craft fairs can take up a lot of time, and the value of the artwork depends a lot of the artist’s reputation which means unstable business for them. There are also a number of pieces available relatively cheap from the Asian market, students and clearance houses, which are still of good quality. AffodableArtworks will provide an online gallery to display all artworks acquired by the business, information like artist, size, price and availability of the painting. A choice of different frames available and facilities to view the chosen painting in the frame will be provided. Different search criteria like by categories (abstract, art deco, landscapes), price, size will also be available. The business will be in the middle of the semi-unique market, popular paintings will be reproduced but yet no two same paintings are exactly the same, and that is one of the main selling points. Everyone wants to be that little bit different, but here you can get a very good original painting from an unknown who may be famous one day. Another selling point is that it provides the adventuristic feeling of not knowing what you will find it will generate ideas, its constantly updated galleries will give reason for the customer to come back, it is an ideal place to find a present and an oil painting itself makes a good present. All this knowing that you will not be charged extortionate prices for quality. AffordableArtworks will also provide a portrait painting service which will be painted by professional artists in Asia who charge a fraction of the price as if it were done by an artist in UK, but yet can deliver within similar timescale. For comparison oil portraits in the UK cost £320 to £250 per face, but a similar service would cost £100 per face through AffordableArtworks both with waiting periods of one month. This will be achieved by painting from photographs provided by the customer, which is how it is done normally. This side will be managed meticulously, as this is where the pitfalls are. Sometimes customers will want adjustments to be made like, a change in the background or combination of two photographs, so text describing the changes will accompany the submitted photographs. A confirmation with an attachment of a sample of the job done by a graphics tool like photoshop will be returned first, and upon confirmation the work can start. Careful selection of a handful of proven artist who can actually do this type of job will take place, to assure a quality finish, satisfied customers and keep this side of the business profitable. Marketing As a small e-business the pressure is on AffordableArtworks to get itself known to the general public, both on a national and international level. The site name itself is part of the marketing strategy, short and easy to remember and carries the message of what is to be found from this e-business. The name has been chosen so that it does not imply dealings in oil paintings only, leaving it open to expand and potentially be a destination for trading in other desirable types of artworks like furniture. As an e-business targeting the wider audience of the web the trailing “.com” is used to imply that it is not geographically restricted. AffordableArtworks will market itself to both the artist and the potential customers both by traditional methods and via the web. The first budget way of getting the word out will be via pamphlets distributed at a number of arts and crafts fairs attended by AffordableArtworks canvassers targeting both the art loving customers and potential artists. The second which can be considered as 'viral' is the distribution of business cards to existing artists associated with AffordableArtworks. One side with contact details of the artist and the other side the web site. These will be free to encourage the artist to embrace them, and while artists are giving interested customers their own contact details some advertising is being done on the business's behalf. The idea with this is that there are only so many art fairs the business can attend, but these artists are in some way taking the business to those places that it could attend and even taking it to their own trading places. Universities have regular art shows at the end of every year where students display their work; that is a good place to recruit artists too. Art magazines and web sites such as those listed at [1] like the Art Newspaper, Art Magazine both online and in their traditional hard copy formats are to be targeted. Care will be taken so that the business is not associated with techniques or companies which may damage the business’s reputation by using aggressive methods of advertisement, preferring the banner style adverts only. The primary target will be the most popular search engine, Google and sponsored links facility.
Approximate Word count = 3589
Approximate Pages = 14.4
(250 words per page double spaced)
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