microsoft analysis
Introduction: Microsoft was founded as a partnership on April 4, 1975, by William H. ... Microsoft is the worldwide leader in software, services and Internet technologies for personal and business computing. ... "Microsoft" became a registered trademark on November 26, 1976. Building on the popularity of the Windows operating system and the Office productivity suite, Microsoft is now focused on developing technology for the next-generation Internet. ... One of the most important competitive advantages of Microsoft Corporation has been the quality of its people. ... According to the authors of Microsoft Secrets, a book about the company, one of Microsofts key strategies is, "Find smart people who know the technology and the business." Microsoft is the first worldwide software company that provides a variety of software and services, including its Windows operating systems and Office software suite. ... Microsoft history( time line): In this section, we are going to provide some historical guidelines about the evolution of Microsoft Corporation: 1975: The Micro Instrumentation and Telemetry Systems (MITS) develop Altair 8800, the first personal computer. ... 1976: The Microsoft Company reworks and improves BASIC to sell to other distributors such as DTC, General Electric, NCR, and Citibank. ... 1978: Microsoft comes out with plans for its third computer language, Microsoft COBOL-80. ... 1979: The Microsoft product, 8080 BASIC wins the ICP Million Dollar Award. ... In addition, Microsoft expands its growing empire to Europe, establishing a new representative, Vector Microsoft, of Belgium. 1981 June: Microsoft becomes a privately held corporation with Bill Gates as President and Chairman of the Board, and Paul Allen as Executive Vice President. ... 0, and other Microsoft languages such as COBOL, BASIC, and PASCAL. 1983: Microsoft unveils Microsoft Windows, a variation of the MS-DOS operating system that lets users have multiple unrelated programs open at once by employing a window system. 1985: Microsoft celebrates its 10th anniversary with predictions that the 1985 fiscal year will earn them $140 million dollars. ... 1986: Microsoft stock goes public. ... 1987: Microsoft comes out with Excel for Windows. ... 1989: Microsoft and IBM expand on their partnership. ... 1990: Microsoft announces the worldwide availability of Windows 3. ... Microsoft exceeds $1 billion dollars in sales, earning $1. ... In December, Fortune magazine names Microsoft, "The Most Innovative Company." 1995: Microsoft Windows 95 is finally available. ... Besides, the Microsoft Network, MSN counts more than 525,000 members in its first three months of service . ... The company’s culture: In Microsoft, the people are the most important asset. For that, Microsoft’s corporate culture is focused on giving employees the perfect atmosphere in which they can give their best and develop their work potential. In that context, Microsoft has often been described as having a “developer centric business culture” . ... In Microsoft the expression "eating your own dog food" is used to describe the policy of using Microsoft products as internal tools, above everything else. ... On the other hand, Microsoft tries to implement in its managers a general attitude of long term strategic thinking. ... Instead, the employees and managers at Microsoft are working hard to develop the company as if it is a new born. So, Microsoft’s dominance and success in the market are not seen as a form of safety or a guarantee from potential or existing threats. ... Software: Microsoft produces a wide range of software products like: • Microsofts main product is the Windows operating system, produced in many versions, including Windows XP and Windows Server 2003. ... • Microsoft Office is the companys line of office software. ... Microsoft Visual Studio is the companys set of programming tools and compilers. • Microsoft FrontPage is a WYSIWYG HTML editor. • Microsoft develops and publishes video games for its XBox video game console . ... Network Services: In the mid-1990s, Microsoft began to expand its product line into the networked computer world. It launched its online service MSN (Microsoft Network) on August 24, 1995, which was a direct competitor to AOL. ... At the end of 1997, Microsoft acquired Hotmail, the original and most popular web-mail service. ... Training: Microsoft has created a number of training initiatives, with the intention of forming groups of low-cost employees with skills relating exclusively to Microsoft products. The best known of these is the MCSE qualification, which stands for "Microsoft Certified Systems Engineer". ... Hardware: Microsoft also produces a number of related hardware products. ... • When Microsoft released the XBox in late 2001, the company entered the multi-billion dollar game console market dominated by Sony and Nintendo . Porter model applied to Microsoft: The forces driving the industry competition can be summarized using Michael Porter’s five forces model: Barriers to entry: The Company controls perfectly the software development market since its operating system, Windows, is the one used every where in the world.