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... The history of The Gap began when Fisher was shopping at Levi and Strauss Company. ... His jeans started to sell, so he chose to name his store “The Gap” which signified “The Generation Gap” of the youth of the 60s era. Fisher then extended this name to “The Gap Stores Inc. ... In two years, The Gap’s sales produced over $5 million. After five years, The Gap produced an astonishing $97 million. ... All of these factors kept costumer satisfaction rates high, and The Gap sales began to boom. When the 1970s came to an end, The Gap developed an average of seventy new stores annually. ... However, the previous “Gap Generation” who once thrived on buying and wearing low priced blue jeans, was not so easily pleased. ... The Gap’s blue jeans, up until this turning point, had mainly been supplied by Levi and Strauss Co.
Approximate Word count = 668
Approximate Pages = 2.7
(250 words per page double spaced)
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