Video Concepts Inc
Summary: The Video Concepts case discusses the problems faced by Chad Rowan, an entrepreneur operating a video rental business. After a major competitor, Blockbuster Video, entered his market, Chad’s, otherwise profitable business, started providing unsatisfactory return on his investment of time and capital. ... Analysis: Video Concepts started operations while the video rental industry was relatively new. ... Video Concepts has several resource strengths that gave the company competitive advantage over other local outlets. ... If Video Concepts are unable to continually match the Blockbuster offensive marketing initiatives and to build or capitalize on a distinctive company image, then they will be facing the threat of a dwindling revenues and deteriorating market position.