Jones Blair
The management team at the Jones Blair Company is currently grappling with a very difficult decision that will impact the future of the organization from many different perspectives. ... In order to determine which strategy the company should adopt so as to reach the most desirable and profitable segments, it would be helpful to analyze the architectural paint coating industry in which the Jones Blair Company operates, the various segments within that market, the size and growth potential of the market segments, the threats and opportunities associated, and the competition that exists in the marketplace. ... The Jones Blair Company competes in the architectural paint coatings segment, which also includes the sale of sundries (rollers, brushes, thinners, paint removers, etc), is estimated to generate more than $10 billion in annual sales. ... Major producers and competitors in this market, like Sherwin-Williams, Benjamin Moore, Glidden and others, constitute approximately 60% of this market and are significantly larger than Jones Blair and have much greater financial resources to spend on research and development, advertising and other promotional activities. The Jones Blair Company is one of many smaller manufacturers fighting for a portion of the remaining market.