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At the time eBay was created by Pierre Omidyar in 1995, it had been designed to be a small online auction site to help his girlfriend sell her collection of Pez dispensers. Today, in 2003, with over tens of millions of users from around the world, including France, Australia, Germany, and Switzerland to name a few, eBay has become the most successful Web-based enterprise in existence. CEO Meg Whitman explains it best, “eBay has gone well beyond collectible Elvis Prints and Beanie Babies as it was first noticed for. ...
One of the keys to success in any business is a good marketing plan, which eBay has clearly demonstrated. In relation to the marketing concept, eBay has definitely hit the target with their excellent rated customer service. On the site, users can access the eBay Help Center and easily navigate through the broad range of topics to find the answer they are looking for. ... Try eBay’s Live Help feature. With a click of a button, users can be instantly connected with one of eBay’s own customer service representatives and through instant messaging have the answer to their hard to find question in minutes. In addition, eBay keeps users informed on upcoming events, promotions, and the status of the items that individual users are watching through friendly emails. eBay has also set up a rating system labeled the Feedback Forum which is a way for buyers and sellers to evaluate one another, and identify individuals who delivered inferior goods or who did not ship items or pay for them on time (Etzel, 2004 p. ... 01% fraud on eBay (Eztel, 2004, p. ... With the quality that eBay has given not only through its customer service approach, but as a site itself, it’s no wonder why the internet’s number one auction site has literally addicted millions of people from around the world.
Approximate Word count = 1541
Approximate Pages = 6.2
(250 words per page double spaced)
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