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I cannot read what will happen in the future in regard to the homogenization of all cultural difference. I am passionate about the idea though that we will be able to maintain our cultural differences and that global media will be a tool people use to come together and learn, accept and experience different ways of life. An ideal outlook on the world, not globally possible without media communications.
I will first briefly discuss my personal insight into the question ‘Will global media lead to the homogenization of all cultural difference’. I will then emphasize the necessity for global media in order to maintain cultural connections. I will then give a few examples from the present day in terms of homogenization and see what is happening to cultures now from a positive perspective. I will then look at the current arguments for and against the idea of globalisation and the media. I will illustrate a local perspective of the impacts of global media using New Zealand as a focus through the music and the cultures, subcultures and multicultures within it. I will then give an example of the economic prospects global media offers. Finally I want to illustrate the possible future effects on cultures, both positively and negatively to emphasise the idea that change is inevitable in all cultures and within cultures are individuals who chose what they follow, who can think for themselves.
When I saw this essay topic I was initially one-sided in my belief that “No way, cultures will always remain diverse and will never submit to global media power! ... Passionate about media ethics and minority representation in media. ...
I realised then that although on one hand I am a construction of so many cultural entities enhanced through global media, like my fashion sense and what I choose to drink and watch. I still strongly maintain my cultural and religious values, like the importance of Marriage and my belief in racial and gender equality on the other hand, which I did not adopt from the media.
Thus illustrating that global media and its possible homogenizing effects on cultures is not entirely possible because within cultures are sub-cultures, gender differences, age demographics, personal preferences and above all cultural values and moral pride. People are not mere objects of cultural influences, but subjects who can sift various influences and reject or integrate them (M. ... To say we will all become the same in terms of culture is to say we will all see the same, that we will decipher messages the same and think the same, which has never been the way humanity functions.
Approximate Word count = 2012
Approximate Pages = 8
(250 words per page double spaced)
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