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Kerchelle Jn Charles
COMPARISON / CONTRAST ESSAY
MABELLINE VERSES L’OREAL
Sarah, a popular university graduate, would like to buy mascara because she wants to look exceedingly spectacular on prom night. ...
In the “Cosmopolitan Magazine,” the L’Oreal Mascara ad, which was called “Double Extend, Lash Fortifier & Extender”, was surfaced. ...
In the “Elle Girl Magazine,” the Mabelline Mascara ad, which was called “Blackest Black,” contained an illustration of two huge eyes on a face. ... L’Oreal’s copy thrust was “Because you’re worth it. ... ” In the Mabelline advertisement, the advertisers used repetition of, “Blackest Black. ... As a result, magazine advertising is an effective way to build Mabelline’s and L’Oreal’s products brand image. ... L’Oreal’s technique was rather unique. ... L’Oreal also uses the art of persuasion, where they used a competitive tact to bring out their product image. ... ”
Mabelline, on the other hand, used that feminine figure as an assurance to its audience, in that it shows that your eyes lashes will look as black and rich as the satin dress worn by the model. ... The “our” in “Mabelline’s” statement shows that the advertisers, other critics, and initial users of the mascara had already formed a connection with the product. ... Do I take L’ Oreal, or Mabelline? ... My choice would be based on the visual impact of Mabelline’s ad, in contrast to L’Oreal’s ad. Mabelline showed professionalism, quality, and a bit more color, while L’Oreal decided to use facts and information instead.
Approximate Word count = 1446
Approximate Pages = 5.8
(250 words per page double spaced)
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