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Maruti did a lot of Market research and organized “ car clinics” which helped them in anticipating the new product characteristics that would be attractive to the customer. They then responded by launching a wide array of products in a timely and cost effective manner thus achieving customer satisfaction and capturing the market. ...
This is an excellent example of how a company like Maruti became a market leader in LCV’s while not leading in the processes (manufacture of rack and pinion and suspension peripherals). ...
On the other hand if one has to lead in the Hi-technology Equipment one must lead in the processes of manufacturing in order to achieve market leadership.
Approximate Word count = 492
Approximate Pages = 2
(250 words per page double spaced)
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