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University Graduates
Geographic: The main geographic region for this target market is the National Capital region (because of the location of both Ottawa and Carleton Universities). The secondary market is located throughout eastern Ontario (because of the location of Queens University). ... This target is looking for career specific training. ...
Lifestyle: The target enjoys being with friends and socializing. ... The majority of the target owes money to pay off debts incurred, such as student loans, while attending university. ... They already have some idea of what is in the job market from either being in the market or from friends who are in the market.
User Status: This target falls into the category of prospect (users that are being sought).
Awareness:
a) Readiness: The target would be ready to attend within six months of initial contact
b) Brand familiarity: they may have a slight familiarity with Algonquin College, some may have a negative image of the school, thinking that the school is “not as good” as university
Buying Condition:
Comparison buying (comparing to other colleges and universities) involving a special buying effort.
Approximate Word count = 697
Approximate Pages = 2.8
(250 words per page double spaced)
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