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De-Marketing / Analysis Of An Advertisement [ send me this essay ] In this 7 page paper, the writer evaluates a print ad for Excedrin -- aimed at de-marketing their rival brand : Tylenol. Discussed are the various techniques used by Excedrin including logo, comparison, cultural appeals, empathy, cognitive theory, and more. The ad is evaluated and determined to be very effective. Original ad copy not available (it is described in detail though !) No Bibliography. Filename: Tylenlad.wps Democrat Ads 2000: A Marxist, Semiological, Feminist, and Psychoanalytical Critique [ send me this essay ] A 6 page discussion of the power of advertising.