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... It forms a basis for matching your companys strategy to its situation. ...
KFC had focused on countries in which McDonalds did not have a strong presence.
World largest chicken chain restaurant
Third largest fast food industry
KFC continued to dominate the chicken segment, with sales of $4. ... (Source; Jeffrey A Krug, 2001)
Weaknesses
As a competitor in international market KFC mostly consider only about franchising market. ...
• KFC was losing market share as other chicken chains increased sales at a faster rate. ...
• Tight Financial control
• High Share price
• Higher returns to the share holders
Opportunities
As the fast food market is rapidly growing KFC may expand it operation in to the domestic market by putting more efforts to it and grab the market share of the local fast food market.
Approximate Word count = 563
Approximate Pages = 2.3
(250 words per page double spaced)
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