Entrepreneur Men s Store Layout Reasons
The previous page illustrates the proposed floor plan for College Men’s Unlimited. This is a full-line men’s store offering middle to upper quality traditional men’s wearing apparel. ... The outlet will first appeal to the customer by utilizing the window display to demonstrate the multitude of apparel that is available within the store. Once the customer enters the store, multiple circular clothing racks will be surrounding the customer. ... Upon entering the store, the customer will also have multiple choices for suits of various materials and colors along with corresponding displays that demonstrate coordinating among various colors for shirt and suit combinations. The left side of the store will house casual pants and displays showing the multiple combinations possible with the various shirts and jackets available within the outlet. ... By holding a smaller inventory, the store should become more profitable by not losing money on merchandise due to theft, internal damage, unexpected seasonal shifts, or various other reasons as well as creating a higher inventory turnover rate which could account for more sales per square foot of salesfloor space by not having to account for depreciation of merchandise that is out of season. Effective merchandising and visual displays will greatly influence profitability and enhance the customers perception of any store. The interior and exterior design of the store is also vital to communicating what kind of merchandise it offers. ... It can convince potential customers to come into the store or when neglected, can send out a negative image.