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Kapurs Electrical Shop
This project requires me to produce a imaginary business. ... In this project there are certain parts of the project that can be decided before I created a action plan these are:
What will I sell- I will sell electrical goods like televisions, videos, and hi-fis
My shop name- I will call my shop Kes (Kapurs electrical shop). ... For a shop there can be different markets, e. ...
My market- My market is going to electrical goods sold to domestic customers. ... This is where market research is used, market research is used to find out:
What parts of the product do people like or dislike
If people want the product
How much would they pay
Who, and where will they buy the product
Competition
What promotions to use
What do I want to find out- I want to find out:
Are people thinking of buying electrical goods
competition in the area
What prices
Who will buy the product
The information can be gathered by two methods:
Primary research
This is where the data is collected for a specific purpose, this involves going out and carrying out questionnaires, and interviews. ...
Below £5000 4%
£5001-£15000 21%
£15001-£25000 30%
£25001-£35000 10%
£35001-£45000 20%
£45001+ 15%
Do you shop in the local area? ...
Good choice 15%
Lack of choice 67%
Poor parking 15%
Other 3%
Where do you buy your electrical goods from?
Dixons 20%
Currys 34
Johnlewis 6%
Catalogue shop 30%
Internet shop 10%0
Results
Approximate Word count = 2327
Approximate Pages = 9.3
(250 words per page double spaced)
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