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Question: Based on the case study Middleton what factors in the specific environment external environment confronted Judy?
Analysing the environment, both directly and indirectly associated with the organization is an essential increment, to the success of a business. By examining the specific external environmental factors confronted within an organization, it allows the management team to have a greater awareness on their position within the market place and the potential conflicts that they may encounter and therefore maximise the potential of the business. ... (2003, p82) wrote that “the external environment relates to the forces and institutions outside the organization that may affect the organizational performance of the business.” So ultimately, the external environment is concerned with the factors that are peripheral to the immediate control of the firm, and have a large bearing and influence on the organizations relationship with its target customers.
The need to decipher the different parts regarding the specific external environment of a business is because the implementations of the organization’s strategies are dependant on what is happening within the external environment. ... ) Therefore, we feel it is so essential for Judy to know the external environment in relation to the wine industry, as it is critical to managing the business effectively.
The external environment is composed of two main factors, the specific environment and the general environment. ... The general environment is concerned with the broader conditions that may affect the organization as oppose to the specific environment.
The specific environment “includes those contingencies that have a direct and immediate impact on the manager’s decisions and actions,” (Robbins et al, 2003, pg82) and is directly relevant to the goals achieved by the organization, through the implementation of strategies etc. The main contingencies that make up the specific environment are; customers, suppliers, competitors and pressure groups. Each environment is unique and inimitable to every individual organization. ... (Pervaiz & Mohammed, 2002, p45)
In discussion with the group, we all found it ‘un-nerving’ to know that the management team had not specifically identified a market audience – a specific customer group. ... This is because we felt as they are only ‘new’ to this area of business they would need to concentrate and spend all their time and focus on one area and gain standing within that specific market place before entering a new market area.
Suppliers in terms of the specific external environment simply provide material and equipment. ... with careful risk management and analysis within the external environment and a more competitive Australian dollar against US and European currencies, a strategic approach to Asian markets may well pay significant export dividends as Asian economies recover,” (http://www.
Approximate Word count = 2111
Approximate Pages = 8.4
(250 words per page double spaced)
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