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... Alternatively, the Reframing/deframing process is regarded as a empowering technique to prevent managers from interpreting things within a narrow mental structure. However, this essay argues that managers have to learn to recognize, when reframing is truly necessary and feasible. ... What is more, they have to make sure that their reframing process (sometimes requires deframing the actual reality) is a conscious and continuous activity, as it is the only way to both preserve a competitive advantage and to cope with change at the same time. ... In addition, the applicability of the reframing process is limited by a number of internal and external factors, such as internal pressures, highly aggressive environment, extremely short time or simply by lack of top management support. ...
Ultimately, if a CFO does not have a strong (core based) frame of reference, which allow him to interpret and identify a volatile environment, he/she is not likely to undertand what is really going on; even if reframing the whole situation. ...
In conclusion, although reframing the way in which we traditionally interpret situations seems to be an enormously enabling capability, it relies also upon how developed and strong our frame of reference is.
Approximate Word count = 1338
Approximate Pages = 5.4
(250 words per page double spaced)
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