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At first sight, fair trade seems to be booming. ... The revenues of its largest fair trade organization, Traidcraft, have risen by 40 per cent in the past two years.
And yet there is a feeling that the fair trade movement is at a crossroads. The question is being asked: ‘Has “fair trade” had its day? ... At a stroke the amount of fair trade chocolate sold in Britain will double. ... This decision caused outrage at a recent meeting of IFAT, the International Federation for Alternative Trade, a global network of over 160 fair trade organizations (95 of them in the developing countries) from more than 50 nations. ...
This change in emphasis reflects a shift which has long been fiercely debated throughout the fair trade movement. ... The early days of fair trade were ones of high idealism. In the United Kingdom the first import of developing world goods at ‘fair’ prices came in 1974 when an entrepreneurial hippy had the brain wave that an aid plane returning from Bangladesh did not need to come back empty. ...
Fair trade fans in Europe came from similar backgrounds, though they were more politicized than church-based. ... For decades there was debate inside this movement over whether fair trade needed to increase the volume of sales or remain the exemplar of an alternative economy and worldview – as a model organization in every respect with, for example, all staff paid the same wage. ... In the United Kingdom a consortium of agencies, including Traidcraft, launched a fair trade supermarket ground coffee named cafédirect in 1992 .
Approximate Word count = 1190
Approximate Pages = 4.8
(250 words per page double spaced)
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